If you were to choose one phrase that describes your life, what would it be?
What’s your Line?
These days, every corporation has something called a Tagline. A corporate Tagline is a short phrase that’s supposed to make all of us want to buy their product. Ideally, a Tagline is a catchy slogan that defines the business in a unique way. Think of Nike and “Just Do It”. Or Wheaties, “The Breakfast of Champions”. Join the U.S. Army and “Be All That You Can Be”. Remember DeBeers slogan; “A Diamond is Forever”? Of course you do! A great corporate Tagline is catchy and memorable.
Every person I meet has a personal Tagline, whether they realize it or not. The difference is your personal Tagline is not really about selling yourself. It’s more about consciously defining yourself and what you choose to create in your life. You may call it your creed, your motto, your philosophy of life. A consultant I know calls it defining your True North. Whatever – your have one whether you know it or not. EVERYBODY has one. Kids seem to absorb and live by their parents’ Tagline until they consciously create their own. So, even if you haven’t consciously thought about it, you have a Tagline buried in your psyche that is influencing how you look at life and what you think is possible for you.
So, I think it’s important for each of us to spend a few minutes thinking about what our personal tagline might be. I don’t know about you, but my parents’ tagline is DEFINITELY NOT the line that I want defining my life! My dad’s Tagline goes something like, “Life is a struggle. You have to work really hard just to survive.” Wow – what a downer! Can you tell he grew up poor and hungry in the depression? And in his late 60‘s, even after making piles of money, my dad would NOT stop working. Work defines his life – he has never created much room for hobbies or goofing off – or even traveling for pleasure. His motto doesn’t allow for much fun or ease in life, does it?
When we met, my husband’s tagline was, “Anything worth doing is worth overdoing.” Lucky for me his overdoing includes fun stuff and not just work! This man has taught me the value of having fun. And he’s a complete hedonist about food. 🙂 I actually think my hubby may have shifted his tagline a bit – he’s not quite so intense in his approach to work or play anymore. Maybe living with me all these years has mellowed him. LOL – He will find it hilarious that I’m wondering if I mellow HIM out!
Remember Dory from the movie Finding Nemo? Dory’s Tagline is:
“Just Keep Swimming, Just Keep Swimming.”
And who can forget Ferris Bueller In the movie, Ferris Bueller’s Day Off?? Ferris’ Tagline is one of my all time favorites. It’s funny, catchy, thought-provoking, irreverent… It truly catches the essence of who Ferris is:
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Great words to live by.
So, what is YOUR Tagline? What phrase defines you and your philosophy about life? Is it the same as your mom’s or your dad’s? Or completely different?
And does your Tagline define the life you desire, the life you crave? Hopefully it doesn’t describe a life that’s not working for you!
What would happen if we each created a personal Tagline that describes the life we crave rather than a life we feel stuck with? What would shift inside our world then?? Food for thought…
I’m still crafting theTagline to define my life and my future. It’s a work in progress. I guess I REALLY should decide what I want to be when I grow up! But maybe a Tagline can change and morph over time – God knows I certainly keep changing with the years. Today I’m mulling over three or four possibilities;
I could keep using my favorite Joubert quote:
“You will find poetry nowhere unless you bring some of it with you.”
I could try my favorite Bill Murray (Tripper) line from the movie Meatballs:
“Repeat after me – it just doesn’t matter!”
Or how about something short and to the point:
“Life is Good”
Last but not least, I wonder what my life will be like if my line becomes:
“WoW – What’s Next?!”